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Web Designing: A Web site can revolutionize the way you do business. It can help you increase revenue, decrease cost and build tighter relationships with customers, employees and business partners. As you gain experience with your Web site, you can continue to integrate it with your business, taking advantage of its unparalleled reach and high level of interaction to increase your competitive edge. Establishing and maintaining a Web site can represent a significant investment. To realize maximum return on that investment, you'll need to plan your site carefully, design it to take full advantage of the Web's unique capabilities, market it effectively and refine it continually. This requires expertise in a variety of areas, many of which are new to your organization. Establishing a Web site for yourself can be one of the most important business moves you make. Because of the enormous potential and significant investment involved, it is essential that you make this move carefully and it is essential to grasp what all is involved.